Allstate Insurance Digital Ads

Concept Development, Pitch Lead, Creative Strategy, UX Writing, Copywriting

Led the concept development and pitch for the digital extension of the Leo Burnett Allstate campaign while at Domani Studios. Led the conceptualization and UX writing for user-reactive banners designed to seamlessly navigate boat owners toward purchasing insurance policies. Innovations included a boat name generator and the award-winning "Storm Tank" banners, which mimicked the physics of liquid wave toys. Also, developed engaging banner ads that drove road warriors to the Allstate Garage website to plot and share bike routes, watch expert maintenance tips, and start insurance quotes.This highly interactive approach successfully increased policy leads and purchases across both segments, and was recognized with a PointRoll Beanie Award.