Bud Light Digital Campaigns

Concept Development, Pitch, Creative Direction, UX Writing, Digital Strategy, Copywriting

Bolstered the online component of the DDB Chicago’s Ted Ferguson Bud Light Daredevil campaign with Ted’s Fantasy Football Trash Talk feature that allowed fans to repurpose and share content in a fun, viral way while at Domani Studios. The Trash Talk feature quickly became the most popular section of the microsite, logging more than 863,000 pageviews in the first year. The work was honored with multiple industry awards, including a One Show Interactive Merit, HOW International Design Annual Merit, and an Internet Advertising Competition Outstanding/Landing Page Award.

Additional work for Bud Light included concepts and copy for a St. Patrick’s Day Apology Bot digital ads takeover, showcasing platform-specific ingenuity.