Role: Pitch Lead - Concepts, Copy, UX Writing

Challenge: Rewire perceptions about bike insurance with an engaging, authentic experience

Solution: An immersive site that lets visitors in on the action. Watch a bike being built in real-time. Build your own custom bike using 3-D modeled parts. Plot, find, and share bike routes with a custom Google Maps app. Tune into Garage TV for expert safety and maintenance tips. Find a motorcycle insurance agent nearby or start a quote online.

Results: Pitch win. Domani Studios led design, film production, and development for Leo Burnett Chicago. Many of the pitch ideas were integrated into development. Average time spent in the Build a Bike section alone was more than 10 minutes. Cannes Cyber Lions Shortlist, Interactive Media Awards Outstanding Achievement, Webby Awards People's Voice, AdAge Editor's Pick, and FWA Site of the Day.