Role: Pitch Lead - Concepts, Copy

Challenge: Make Doritos Collision Missy Elliot partnership an interactive, social experience.

Solution: Mix Missy’s beats with effects and lyrics recorded through your phone. Share and post your musical collisions.

Results: Pitch win. Domani Studios led video and audio production plus interactive and mobile design and development for Goodby, Silverstein & Partners. Word of the online campaign spread virally. In this Billboard piece, the Doritos brand manager noted that the online campaign provided a "bold, intensive experience for our consumers" while Elliot's manager said it "offered her client the perfect creative outlet."