Credit Karma

Creative Strategy, Concept Development, Content Strategy, Lead Copywriting, Acting Creative Direction, Project Management

Helped Incubeta establish and lead high-volume, 4+ year partnership with Credit Karma. Led concept development and copywriting for more than 2,000 high-performing digital assets across paid digital, video, social, email, mobile, and in-app content. Successfully managed 40+ monthly project briefs, ensured consistent brand alignment, and established efficient creative workflows while mentoring copywriters and designers. Served as Creative Director - Copy as needed, overseeing all aspects of creative execution.