ZipRecruiter

Creative Direction, Concept Development, Scriptwriting, Storyboarding, Video Production Oversight

At Incubeta, led the creative development and strategy for ZipRecruiter's debut in YouTube advertising, establishing a new marketing channel aimed at increasing awareness, consideration, and conversions. Developed high-impact video concepts and scripts that utilized a modular creative framework to deliver high-quality, turn-key video assets optimized for efficient message testing. Directed comprehensive production services—including concept development, scriptwriting, and storyboarding—to ensure a consistent, on-brand look while enabling ZipRecruiter to efficiently test and refine its strategy without the high cost of new video production.