Marriott International

Creative Direction, Content Strategy, Concept Development, Copywriting, Copyediting, Storyboarding, Scriptwriting, Localization Research

At Domani Studios, served as the sole copywriter and creative lead for integrated, award-winning global campaigns across all major Marriott International luxury and lifestyle brands, including St. Regis, Le Méridien, W Hotels, The Luxury Collection, Westin, Sheraton, Aloft, and the Marriott Bonvoy program. Managed the high volume of content and execution, successfully developing and tailoring authentic brand storytelling to ensure distinct voice alignment for each unique property brand. This work drove bookings across multiple property segments, expanded brand awareness, and resulted in measurable successes and industry creative awards.