Shiseido IBUKI

Creative Direction, Content Strategy, Pitch Refinement, Copywriting, Storyboarding, Localization Research

Helped refine Domani Studios’ pitch and win the engagement to create digital, video, and social components for global launch of Shiseido's IBUKI line. Worked with the agency to develop multi-platform campaign connecting the product's purpose to the aspirational concept of the "Future Self." Directed content strategy and copywriting for the personalized social experience, which was strategically designed to deliver tailored beauty tips, personalized advice, and free product samples based on real-time user data and location. For the "Beauty Bios" videos, crafted the creative plan and developed interview questions to guide the authentic storytelling. This innovative approach successfully introduced the preventative beauty line to the target millennial demographic, driving significant brand interaction and measurable global engagement.