Role: Pitch Lead - Concepts, Copy, UX Writing

Challenge: Leo Burnett reached out to DS when Allstate Insurance and the US Olympic Committee teamed up for an online competition as part of Chicago's host city bid.

Solution: Build community and a playground. DS created an interactive site that let visitors easily drag and drop together playground designs and vote for their favorite with the winning design being built by Allstate.

Results: Pitch win. Chicago was one of four shortlisted cities including Madrid, Spain; Tokyo, Japan; Rio de Janeiro, Brazil. FWA Site of the Day, Interactive Media Awards Best in Class, One Show Interactive.