Role: Pitch Lead - Concepts, Copy, Proofreading

Challenge: Create a globally compelling online extension of an integrated campaign.

Solution: DS created a website for Wieden+Kennedy that allowed visitors to customize, pass along, and track holiday cheer animations around the globe in real time. The site was available in 16 languages.

Results: Pitch win. Visitors customized characters that starred in a selection of cheer animations, passed the cheer to a friend, and watched cheer travel around the globe in real time.