Cummings School of Veterinary Medicine (Tufts University)

Content Strategy, Information Architecture, Academic Copywriting, Research & Interviews, SEO Optimization

As the lead Content Strategist for The Idea Agency’s website redesign of the Cummings School of Veterinary Medicine at Tufts University, my role focused on strategic information architecture and narrative elevation. I executed a comprehensive content audit across academic departments and centers, restructuring the flow and rewriting high-volume internal and main pages to maximize clarity and SEO performance. By conducting in-depth interviews with researchers, I crafted compelling featured biographies and call-out stories that successfully positioned the institution as a definitive leader in veterinary medicine.